{"id":138,"date":"2026-08-06T15:14:17","date_gmt":"2026-08-06T13:14:17","guid":{"rendered":"https:\/\/josephoreek.com\/?page_id=138"},"modified":"2026-08-22T21:29:32","modified_gmt":"2026-08-22T19:29:32","slug":"qui-est-joseph-oreek","status":"publish","type":"page","link":"https:\/\/josephoreek.com\/en\/qui-est-joseph-oreek\/","title":{"rendered":"Qui est Joseph Oreek ?"},"content":{"rendered":"
\n\t\t\t\t
\n \t\t
\n\t\t\t\t\t

Joseph Oreek, Monsieur Impact<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n \t\t\t\"\"\t\t\n<\/div>\n
\n \t\t\t

Joseph Oreek, \u00e0 l\u2019\u00e9tat civil Hamed LASSI, est un professionnel pluridisciplinaire bas\u00e9 \u00e0 Abidjan, dont le parcours relie quatre champs rarement r\u00e9unis chez une seule et m\u00eame personne : le journalisme, la communication de marque, l'\u00e9criture, et la sociologie. Consid\u00e9r\u00e9 comme le Couteau suisse de la communication d\u2019impact<\/em>, Joseph Oreek est un passionn\u00e9 de l\u2019Humain, du branding et de l\u2019Afrique.Sa formation universitaire de sociologue est un socle analytique qui irrigue aujourd'hui sa mani\u00e8re d'aborder le branding : non comme un exercice juste esth\u00e9tique, mais comme un syst\u00e8me de relations, de perceptions et de rapports de confiance \u00e0 d\u00e9coder avant de les mettre en forme.Dans son parcours professionnel, Il a occup\u00e9 de nombreux postes en tant que concepteur\u2013r\u00e9dacteur, animateur \u00e9v\u00e8nementiel et commercial, print manager, etc. dans plusieurs entreprises de la place. Il a aussi fait un brillant passage en tant que Responsable Communication et Relations Publiques au sein de la Compagnie Naforo-Ba, une structure de cr\u00e9ation artistique et narrative qui a conduit le Programme triennal \u2018\u2019Conter le d\u00e9veloppement pour la professionnalisation du m\u00e9tier de conteur\u2018\u2019 financ\u00e9 par l\u2019Union Europ\u00e9enne. C\u2019est d\u2019ailleurs une exp\u00e9rience o\u00f9 il a appris \u00e0 transformer des univers cr\u00e9atifs complexes en r\u00e9cits communicatifs clairs, coh\u00e9rents et m\u00e9morables, la m\u00eame exigence qui structure ce livre blanc.<\/p>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n \t\t\t

\u00ab Le branding c\u2019est l\u2019\u00e2me vivante de votre marque.
Vous gagnez tout \u00e0 garder cette flamme allum\u00e9e. \u00bb<\/h2>\n\t\t\n<\/div>\n
\n \t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n \t\t\t

Joseph Oreek, Monsieur Impact se d\u00e9finit aujourd\u2019hui et avant tout comme un Architecte de marques (Brand Architect) qui se passionne pour les marques et qui aime raconter ce qui compte. Cette identit\u00e9 traverse chacun de ses m\u00e9tiers : en journalisme, il cherche le fait qui r\u00e9v\u00e8le une r\u00e9alit\u00e9 plus large ; en communication, la formulation qui rend une strat\u00e9gie imm\u00e9diatement compr\u00e9hensible ; en \u00e9criture, la structure narrative qui donne du sens \u00e0 des faits \u00e9pars. C'est cette conviction, qu'une marque, comme une ville, comme une entreprise, se construit d'abord par la clart\u00e9 et la constance d'une histoire bien racont\u00e9e, qui a donn\u00e9 naissance \u00e0 ce livre blanc. Ce sociologue et journaliste au c\u0153ur de po\u00e8te est d\u00e9j\u00e0 auteur de deux recueils de po\u00e8mes \u2018\u2019Confidences\u2019\u2019 et \u2018\u2019Entre dans le secret\u2019\u2019 publi\u00e9s en 2016 \u00e0 Paris (France). Son parcours atypique fait aujourd\u2019hui de lui un esprit qui pr\u00e9f\u00e8re l\u2019excellence et qui sait laisser des traces au service d\u2019une g\u00e9n\u00e9ration et de la post\u00e9rit\u00e9 en g\u00e9n\u00e9ral. \u00c0 travers Taeksmart Group qu\u2019il a fond\u00e9, Joseph Oreek accompagne aujourd'hui des entrepreneurs, startups, PME et organisations dans la construction de leur marque, de la d\u00e9finition de leur positionnement strat\u00e9gique, leur prise de parole en public jusqu'au d\u00e9ploiement de leur identit\u00e9 sur l'ensemble de leurs points de contact, avec une attention particuli\u00e8re port\u00e9e aux r\u00e9alit\u00e9s du tissu entrepreneurial ivoirien et ouest-africain.<\/p>\n\t\t\n<\/div>\n

\n
\n \t\t\t\"\"\t\t\n<\/div>\n
\n \t\t\t\"\"\t\t\n<\/div>\n
\n \t\t\t\"\"\t\t\n<\/div>\n
\n \t\t\t\"\"\t\t\n<\/div>\n\n<\/div>\n
\n \t\t\t\n\t\tComment je peux vous aider ?<\/strong>\n\t<\/a>\t\t\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Joseph Oreek, Monsieur Impact Joseph Oreek, \u00e0 l\u2019\u00e9tat civil Hamed LASSI, est un professionnel pluridisciplinaire bas\u00e9 \u00e0 Abidjan, dont le parcours relie quatre champs rarement r\u00e9unis chez une seule et m\u00eame personne : le journalisme, la communication de marque, l’\u00e9criture, et la sociologie. Consid\u00e9r\u00e9 comme le Couteau suisse de la communication d\u2019impact, Joseph Oreek est […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-138","page","type-page","status-publish","hentry"],"yoast_head":"\nQui est Joseph Oreek ? - Joseph Oreek<\/title>\n<meta name=\"description\" content=\"Ils ont choisi avec JOSEPH OREEK, Brand Architect, Monsieur Impact pour b\u00e2tir leur marque sur des fondations solides pour un impact durable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/josephoreek.com\/en\/qui-est-joseph-oreek\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui est Joseph Oreek ? - Joseph Oreek\" \/>\n<meta property=\"og:description\" content=\"Ils ont choisi avec JOSEPH OREEK, Brand Architect, Monsieur Impact pour b\u00e2tir leur marque sur des fondations solides pour un impact durable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/josephoreek.com\/en\/qui-est-joseph-oreek\/\" \/>\n<meta property=\"og:site_name\" content=\"Joseph Oreek\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-22T19:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/\",\"url\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/\",\"name\":\"Qui est Joseph Oreek ? - Joseph Oreek\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/josephoreek.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/josephoreek.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg\",\"datePublished\":\"2026-08-06T13:14:17+00:00\",\"dateModified\":\"2026-08-22T19:29:32+00:00\",\"description\":\"Ils ont choisi avec JOSEPH OREEK, Brand Architect, Monsieur Impact pour b\u00e2tir leur marque sur des fondations solides pour un impact durable.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/#primaryimage\",\"url\":\"https:\\\/\\\/josephoreek.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg\",\"contentUrl\":\"https:\\\/\\\/josephoreek.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/josephoreek.com\\\/qui-est-joseph-oreek\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/josephoreek.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qui est Joseph Oreek ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/josephoreek.com\\\/#website\",\"url\":\"https:\\\/\\\/josephoreek.com\\\/\",\"name\":\"Joseph Oreek\",\"description\":\"Architecte de Marques\",\"publisher\":{\"@id\":\"https:\\\/\\\/josephoreek.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/josephoreek.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/josephoreek.com\\\/#organization\",\"name\":\"Joseph Oreek\",\"url\":\"https:\\\/\\\/josephoreek.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/josephoreek.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/josephoreek.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cropped-cropped-LOGO-Joseph-Oreek-2026-Blanc-lisere-22.png\",\"contentUrl\":\"https:\\\/\\\/josephoreek.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cropped-cropped-LOGO-Joseph-Oreek-2026-Blanc-lisere-22.png\",\"width\":1498,\"height\":774,\"caption\":\"Joseph Oreek\"},\"image\":{\"@id\":\"https:\\\/\\\/josephoreek.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qui est Joseph Oreek ? - Joseph Oreek","description":"Ils ont choisi avec JOSEPH OREEK, Brand Architect, Monsieur Impact pour b\u00e2tir leur marque sur des fondations solides pour un impact durable.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/josephoreek.com\/en\/qui-est-joseph-oreek\/","og_locale":"en_GB","og_type":"article","og_title":"Qui est Joseph Oreek ? - Joseph Oreek","og_description":"Ils ont choisi avec JOSEPH OREEK, Brand Architect, Monsieur Impact pour b\u00e2tir leur marque sur des fondations solides pour un impact durable.","og_url":"https:\/\/josephoreek.com\/en\/qui-est-joseph-oreek\/","og_site_name":"Joseph Oreek","article_modified_time":"2026-08-22T19:29:32+00:00","og_image":[{"url":"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/","url":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/","name":"Qui est Joseph Oreek ? - Joseph Oreek","isPartOf":{"@id":"https:\/\/josephoreek.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/#primaryimage"},"image":{"@id":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/#primaryimage"},"thumbnailUrl":"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg","datePublished":"2026-08-06T13:14:17+00:00","dateModified":"2026-08-22T19:29:32+00:00","description":"Ils ont choisi avec JOSEPH OREEK, Brand Architect, Monsieur Impact pour b\u00e2tir leur marque sur des fondations solides pour un impact durable.","breadcrumb":{"@id":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/josephoreek.com\/qui-est-joseph-oreek\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/#primaryimage","url":"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg","contentUrl":"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-08-at-22.18.03.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/josephoreek.com\/qui-est-joseph-oreek\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/josephoreek.com\/"},{"@type":"ListItem","position":2,"name":"Qui est Joseph Oreek ?"}]},{"@type":"WebSite","@id":"https:\/\/josephoreek.com\/#website","url":"https:\/\/josephoreek.com\/","name":"Joseph Oreek","description":"Architecte de Marques","publisher":{"@id":"https:\/\/josephoreek.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/josephoreek.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/josephoreek.com\/#organization","name":"Joseph Oreek","url":"https:\/\/josephoreek.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/josephoreek.com\/#\/schema\/logo\/image\/","url":"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/cropped-cropped-LOGO-Joseph-Oreek-2026-Blanc-lisere-22.png","contentUrl":"https:\/\/josephoreek.com\/wp-content\/uploads\/2026\/08\/cropped-cropped-LOGO-Joseph-Oreek-2026-Blanc-lisere-22.png","width":1498,"height":774,"caption":"Joseph Oreek"},"image":{"@id":"https:\/\/josephoreek.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/pages\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":24,"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/pages\/138\/revisions"}],"predecessor-version":[{"id":366,"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/pages\/138\/revisions\/366"}],"wp:attachment":[{"href":"https:\/\/josephoreek.com\/en\/wp-json\/wp\/v2\/media?parent=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}